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Product Description
If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity (9780470563632): Rob Adams: Books. Why do 65 percent of new products fail? In today's hyper-competitive market, companies too often misjudge demand. They either perform too little of the necessary market research, misuse the data they do collect, or neglect to integrate their research into product development. Amazingly, many companies get their market insights during or after their product's failure. It doesn't have to be this way!If You Build It Will They Come lays out a complete system for objectively assessing a market before you develop a product or any business idea. Whether you're in a tiny startup or a major corporation, venture capitalist and business professor Rob Adams's proven Market Validation process enables you to maximize your investment dollars while minimizing your risks.If You Build It Will They Come helps you execute the essential actions for any new product offering. Using this book's Ready, Aim, Fire framework, you'll: Evaluate product ideas Gather the right information on competitors Find and understand your target audience Match product features to market demand Determine pricing Utilize experts and data Prepare the market for your product Bring your product to marketSuccessful product launches often look easy in retrospect when they actually require a phenomenal amount of effort and planning—and you usually don't read about the many failures. Filled with real-life examples, case studies, and practical tips, If You Build It Will They Come gives you tested tools to ensure that your work ends in a successful launch. So before you build it, get this book—and watch customers come running!
Shipping Weight: 2 pounds
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