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Product Description
You Are a Brand!: How Smart People Brand Themselves for Business Success (9781857885453): Catherine Kaputa: Books. "There's an old proverb that says 'You eat life or life eats you.' Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree." --Jay Conrad Levinson, father of guerrilla marketing; author, Guerrilla Marketing book series"Self-branding is not optional in today's insecure world of commerce. You Are a Brand! is an excellent and welcome addition to the all-too-small library on the subject." -- Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence"Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit." -- Bill Roedy, Chairman and CEO, MTV Networks"Personal branding becomes an absolute essential for professional career development. In You Are a Brand!, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market." -- Gregory L. Miller, Chief Economist, SunTrust Banks, Inc.
Shipping Weight: 2 pounds
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