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Product Description
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What Youre Worth (9781608322770): Erin Verbeck, Sarah Petty: Books. ''The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you ll read this book.''--Seth Godin, author and entrepreneur ''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you re worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine ''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends ''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' ----John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
Shipping Weight: 2 pounds
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