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Product Description
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (9781422103357): James C. Anderson, Nirmalya Kumar, James A. Narus: Books. ...a set of business techniques to estimate the value of your market offerings and create propositions that resonate with customers. --CRM.com, November 1, 2007…a must-read for those toiling in the business-to-buiness realm. --CorporateReport Wisconsin, December 1, 2007...offers a great value to its readers...illustrates how to formulate value propositions that resonate with customers. --Modern Casting, May 1, 2008
Shipping Weight: 2 pounds
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