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Product Description
Thinking Small: The Long, Strange Trip of the Volkswagen Beetle (9780345521422): Andrea Hiott: Books. The well-researched story of an iconic car...Hiott's debut is an assured, enthusiastic account...The author goes beyond the cars themselves, exploring why the Beetles of the 1960s and '70s--certainly not the sexiest or most impressive automobiles--became hip...if you're a fan of fahrvergnügen, this is essential stuff.-Kirkus Review[Hiott] presents the history of the whimsical German automobile, unveiling an intricate saga that spans nearly 90 years and includes some of the most monumental shifts in politics, economics, and creativity in the past century...a surprisingly substantial and far-reaching chronicle of 'a car that belongs to the world.' Publishers WeeklyHiott set out to find out how this modest car became a symbol of two antithetical ideas of utopia, one animated by racial hatred, the other by unconditional love...The story of its creators and champions is... an 'amalgamation of the larger shifts taking place in the world...'-Michael Washburn, San Francisco Chronicle ...rich and rewarding in its historical detail... Brett Berk, Bloomberg Businessweek...diligently researched...breezy...Such was the car's universal appeal that if it were invented today it would likely be called the iBug. - Wall Street JournalHiott's account should appeal to history buffs, car enthusiasts and readers who delight in a fascinating story. -- Jerry Harkavy, Associated PressAdvance praise for Thinking Small “I am definitely the kind of person who very much appreciates the difficulty and value of looking at something everyone is familiar with in a fresh, new way. Candidly, at first I had very little interest in this book because I am so familiar with the VW/Porsche story. But to my delight, as I looked through it I found a fascinating new perspective on the events. Also many untold stories, such as the beginnings of Doyle Dane Bernbach, the greatest advertising agency of all time. My congratulations to Ms. Hiott for a marvelous piece of work.”—Jerry Seinfeld, comedian “Thinking Small is a delight—the improbable, wonderfully told tale of the Volkswagen Beetle, from its early days as Adolf Hitler’s dream car to the beloved symbol of freedom and fun for millions of Americans. With her impeccable research and deep understanding of German and U.S. history and culture, Andrea Hiott does a superb job of bringing to life both the snub-nosed little car and the large cast of colorful characters who designed it, then made it one of the most coveted consumer objects in the world.”—Lynne Olson, author of Citizens of London “From Hitler’s Germany to Woodstock, selling matzos to selling cars, and urban architecture to automotive design, in Thinking Small, Andrea Hiott takes readers on a wise and crafty ride over a wide and twisting narrative terrain. It’s a journey that is deeply compelling, thought-provoking, and, not least, great fun.”—Howard Blum, New York Times bestselling author of The Floor of Heaven and American Lightning
Shipping Weight: 2 pounds
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