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Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship

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The Startup Owners Manual: The Step-By-Step Guide for Building a Great Company (9780984999309): Steve Blank, Bob Dorf: Books. If you want to avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and must practice.'-- Alexander Osterwalder, author, Business Model Generation... a few years from now, we will look back and see The Startup Owner's Manual as a seminal text in the new experiential and inquiry-based methods of entrepreneurship education.-- Patrick Vlaskovits, co-author, The Entrepreneur's Guide to Customer DevelopmentWhere this book shines ... is in helping you define what you're doing, why you're doing it and who it serves. Get those questions right, suggest the authors and you'll have a compelling product. Their thoughtful advice could make this the best $40 investment you make in your startup.-- EdSurge, March 21, 2012... likely to be snapped up by B-school teachers and students, as well as entrepreneurs. ... The book has material for every type of entrepreneur ...-- XConomy, March 20, 2012Brilliantly Simple 2-step Process for Success in Products and Services!-- Kimberly Wiefling, author, Scrappy Project Management -- The 12 Predictable and Avoidable Pitfalls Every Project Faces

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