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Product Description
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (9780749465155): Jean-Noel Kapferer: Books. Praise for earlier edition:A magisterial work on brands. - Journal of Product & Brand Management After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature. - Philip KotlerAn authoritative, well-researched book. - getAbstract.com A fully and highly informative text...well written and brought to life through numerous appropriate examples. - Journal of the Market Research SocietyKapferer continues to be on the leading edge. - Earl N Powell, President Emeritus, Design Management InstituteOne of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics. - Rik Riezebos, European Institute for Brand ManagementThe best book on brands! - Design MagazineA solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management. - David Aaker, author of Managing Brand Equity I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding. - Scott Talgo, Managing Director at J Scott Consulting
Shipping Weight: 2 pounds
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