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Product Description
The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs (9780738208015): John Lusk, Kyle Harrison: Books. John Lusk and Kyle Harrison seemed slightly out of their minds when, unlike their fellow MBAs, they skipped on flashy, lucrative offers from dot-coms to become entrepreneurs. Specifically, to produce and sell a computer mouse designed to look like a golf-club head (a state-of-the-art titanium driver to be exact). I wanted to feel the pain of starting a company, Lusk writes in this clear and insightful memoir, to go into debt, have my ego crushed and experience first-hand the thrill of working like a dog for months without a paycheck. Since he also expected to make a million in two years, it's not surprising that all these come to pass. The duo struggle with the fundamentals of making and selling, run-ins with typhoons, shabby off-shore manufacturing, and soon dot-com envy sets in. But when the dot-coms start going belly-up, this little-retail-product-company-that-could shows that the basics of business still apply--a handy lesson for those wondering what happened after the dot-com crash, as well as any would-be entrepreneurs wanting to make a go of it. --Lesley Reed
Shipping Weight: 2 pounds
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