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Product Description
The Intention Economy: When Customers Take Charge (9781422158524): Doc Searls: Books. “Profound, far-reaching, and one of those books people will be bragging about having read five or ten years from now.” — Seth Godin, author, We Are All Weird“This book provides a much-needed road map for a profound shift in global markets. Vendor Relationship Management will turn markets as we know them inside out. Searls, as the key architect of this new movement, provides a compelling view of both why and how these changes will occur. You cannot afford to ignore this book.” — John Hagel, Co-Director, Center for the Edge; coauthor, The Power of Pull“From Doc’s mouth to vendors’ ears! Doc Searls describes the economy the way it should be, with vendors paying attention to individuals’ wants and needs. I see a few such business models emerging, and I hope Searls’s book will incite a rush of them.” — Esther Dyson, angel investor“Deliciously skeptical of today’s business models, Searls paints a compelling picture of the future. And if you’re a business manager, The Intention Economy is essential reading. Think of it as an API for dealing with empowered customers. ” — Don Peppers and Martha Rogers, Ph.D., co-authors of Extreme Trust: Honesty as a Competitive Advantage “No one has a better sense of the changing relationship between vendors and the rest of us than Doc Searls. In The Intention Economy, he explains the networked economy and your place in it, whoever you are—buyer, seller, advertiser, user.” — Clay Shirky, author, Here Comes Everybody and Cognitive Surplus
Shipping Weight: 2 pounds
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