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Product Description
The Entrepreneurs Guide to Market Research (9780313396052): Anne M. Wenzel: Books. How do you identify a workable business venture? You start with market research. Market analysis provides entrepreneurs with information that is the foundation for pricing, financial forecasts, and marketing plans, as well as for jettisoning unprofitable ideas. Surveying and understanding the market is crucial to establishing any entrepreneurial business—and it is now easier than ever.
Shipping Weight: 2 pounds
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