Could not connect to Amazon
Product Description
The Diffusion of Innovations (9781433110832): Arun Vishwanath, George A. Barnett: Books. Arun Vishwanath is Associate Professor of Communication at the University at Buffalo. His research focuses on the cognitive, affective, and behavioral determinants of technology adoption. His research looks at how individuals conceptualize new innovations and the role of interpersonal and mass mediated messages in the adoption and utilization of innovations.George A. Barnett is Professor of Communication at the University of California, Davis. His research interests focus on social and cognitive system dynamics, and the examination of social and communication networks and how they change over time as a function of perturbations in the system in which they are embedded.
Shipping Weight: 2 pounds
|
(
) 
