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Product Description
The Definitive Business Plan: The fast track to intelligent business planning for executives and entrepreneurs (2nd Edition) (9780273710967): Richard Stutely: Books. Praise for The Definitive Business Plan: Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool. - Peter N. Tan, Senior Vice President, Hambrecht & Quist If this book had been available 30 years ago, life would have been a lot easier. - Mike Brooke, Entrepreneur and Private Venture Capitalist This is the most user-friendly book covering the business planning process that I have seen- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times. - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London
Shipping Weight: 2 pounds
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