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Product Description
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand (9780749461256): Erik Du Plessis: Books. Du Plessis...provides an illuminating glimpse into the black box of consumer behavior...the author presents research findings to suggest that neuroscience has enough practical substance to warrant exploration of how it might help marketers design strategies that result in more individually tuned consumer value and satisfaction... Summing Up: Recommended. -Choice MagazineThe Branded Mind...provides a fine survey of how neuroscience research affects market research techniques, and how it can learn from established business routines… explores recent studies and findings in both neuroscience and business, making this a pick for both types of college-level collections.” –Midwest Book Review“…[The Branded Mind] will generously reward those who read it with great care… With both rigor and eloquence, [Erik Du Plessis] explains why emotions are not in conflict with rational behavior; indeed, they cause rational behavior. For those who are eager to understand the consumer brain and the decision-making process it tends to follow, this insight is of incalculable value… It is a brilliant achievement.” –Robert Morris Recommended by CEO Refresher!... provides an in depth and contemporary analysis of how people think, and how that relates to branding...those in search of a rich and comprehensive understand of neuromarketing should look no further. - brandchannel.com See an excerpt on the American Educational Foundation website!...[A] fascinating ride into one of the last uncharted areas of the body... This book will be an incredibly useful and beneficial addition to the knowledge of the brain and how traders can exploit its functions. - - Will Roney, Startup Business Book Reviews
Shipping Weight: 2 pounds
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