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Product Description
The Art of Being Chosen: Secrets of Success from Giants of Retail (9781611100204): Martin Butler: Books. Born into retailing, Martin Butler is a true hybrid, part retailer, part marketer and uses this unique combination to inform his thinking. During a distinguished career in advertising and marketing he has worked in top inter-national agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising & marketing groups in the UK. He has since sold his company and is now recognized as a leading global advisor for retailers. He continues to enjoy working with retailers, running practical workshops on his books and regularly speaking at business schools and international conferences around the world
Shipping Weight: 2 pounds
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