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Product Description
The Advertising Agency Business: The Complete Manual for Management & Operation (9780844231693): Eugene Hameroff: Books. When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. The second edition established the book as the standard work in this area. This all-new, updated, third edition continues that tradition. It gives an overview of agency financial operations, including Identifying key operating figures Determining income and profit Allocating gross income Developing reliable, timely financial reports This edition also presents complete information on the following business aspects of agency operation: How to start and build your agency How to evaluate an agency How to manage, develop, and evaluate personnel How to get new business More agencies fail due to poor management than any other reason. organized for convenient reference, this authoritative guidebook offers highly readable explanations of the systems and strategies you need to grow and prosper in the agency business.
Shipping Weight: 2 pounds
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