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The Wall Street Journal Guide to Planning Your Financial Future, 3rd Edition (9780743225373): Kenneth M. Morris, Virginia B. Morris: Books. Kenneth M. Morris is the chairman and CEO of Lightbulb Press, a print and Internet publishing company he founded in 1990. One of the nation1s leading experts in simplified communications, Ken created the first easy-to-read documents for the brokerage, banking, and telecommunications industries, as well as the 1040EZ for the IRS. He is now spearheading the development of point-of-need online products for websites and interactive devices. Ken is the coauthor of The Wall Street Journal guides and other Lightbulb publications, including Essential Guide to Your 401(k) Plan and Dictionary of Financial Terms. He serves on the boards of the Electronic Document Systems Foundation (EDSF), the Information Design Journal, and Visible Language. A graduate of Cornell University, he holds a PhD from Columbia University.

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