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Product Description
Storyselling for Financial Advisors : How Top Producers Sell (9780793136643): Scott West, Mitch Anthony, Mitch Anthony: Books. Why are some brokers and advisors thriving while others struggle to survive? In Storyselling for Financial Professionals, Scott West and Mitch Anthony point out: In an age of online, do-it-yourself investing, people still yearn for mentoring, for guidance, and for affirmation. Many have gone the Lone Ranger route in investing because they haven't been able to find a broker who knows how to communicate effectively. Make the complex simple and understandable and you will never lack for clients. The storyselling truths and examples in this book will revolutionize the way you sell financial services, and yourself. Be sure and visit storyselling.com for more information. Praise for Storyselling for Financial Professionals This book is tremendously useful as a practical, well thought out tool to help build stronger relationships with your clients. This book integrates left- and right-brain research in a powerful way. Olivia Mellan, Author of Money Harmony: Resolving Money Conflicts in Your Life and Relationships This book is a gem! It should be required reading for aspiring sales professionals in the financial services industry. What impresses me about this book is that its teachings are based on real world success stories, not on some obscure psychological theory. As an added bonus, it's fun to read. Don G. Powell, retired Chairman, President, and CEO, Van Kampen Investments I founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representatives. Herb D. Vest, Chairman and CEO, H.D. Vest The best ideas are the simplest. Storyselling for Financial Advisors by Scott West and Mitch Anthony provides an easy to use method to communicate important, but often confusing concepts to your client. James S. Putnam, Managing Director, National Sales, LPL Financial Services
Shipping Weight: 2 pounds
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