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Product Description
Startup: An Insiders Guide to Launching and Running a Business (9781430242185): Kevin Ready: Books. Kevin Ready loves building things and helping people to build things. Over the last 20 years, he has built, run, consulted for, and advised numerous start-ups and businesses. For him, there is nothing more interesting than understanding business models and the problems that entrepreneurs come up against in their markets. As he says often, “It is my work and my play. I never get tired of it.” Born into an engineering family, Ready started his first company right out of college. While the venture was a success, he saw the limitations to scaling the business. As the Internet era took shape, he joined the tech wave through the late 1990s, starting several online businesses. Years before Facebook, he was a founder of a social networking site with nearly one million users. Later, he and a partner spun off and sold a digital mapping business, then moved on to become an online software and media retail business that merged with a larger rival in 2008. That same year, he became a partner at an online real estate business that was in crisis mode. By applying the lessons presented in this book, he helped turn the business around. Just 13 months later, it was acquired by the newspaper industry. That business—where he still works as technical director—now brings in millions of dollars of profit per year and touches five million consumers every month.
Shipping Weight: 2 pounds
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