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Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling (9780470567029): Art Sobczak: Books. If you make cold calls, and want to make them smarter, better, more fun, and actually convert them to sales, THIS IS THE BOOK! Buy it to increase your call to sale ratio, and your sale to bank account ratio.—Jeffrey Gitomer, author of The Little Red Book of Selling

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