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Product Description
Revenue Management (9780767900331): Robert G. Cross: Books. Everyone has encountered revenue management, although most don't know it by that term. Revenue management is timing price increases or discounts to boost profits. Airlines, for instance, often use special fares to fill otherwise vacant seats. The author founded a consulting business that maximizes the corporate income of his clients by using complex computer models to determine the best pricing systems. Cross, as reader, provides a clear presentation. He offers useful examples of how revenue management deals with supply and demand issues, although at times he seems to be using his platform to drum up business. This marketing topic is a bit technical, but even small businesses would benefit from the author's ideas. Recommended for medium to large public libraries.?Mark Guyer, Stark Cty. Dist. Lib., Canton, OhioCopyright 1997 Reed Business Information, Inc.
Shipping Weight: 2 pounds
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