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Product Description
Portfolio Management For New Products: Second Edition (9780738205144): Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt: Books. A great book for anyone who wants to develop winning new products. -Charles S. Coffey, Executive Vice President, Business Banking Royal Bank of CanadaThe best source for how to start or perfect a winning new product strategy -Thomas E. Chorman, CFO and Vice President Finance, Worldwide Floor Products Armstrong World Industries, Inc. A must-read ... The authors do a great job of laying out the pros and cons of the latest methods for effective portfolio management and project selection, and show how to integrate them into a workable process. -Dr. Robert S. Wood, Director of Research Planning Rohm and Haas Company
Shipping Weight: 2 pounds
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