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Personal Finance: Turning Money into Wealth (5th Edition) (9780136070627): Arthur J. Keown: Books. Key Benefit: Assuming little or no prior knowledge of the subject, Personal Finance introduces the concepts, tools, and applications of personal finance and investments. Key Topics: This book centers around fifteen fundamental axioms of personal finance, which paint the big picture of personal finance. The book includes Boxes with excerpts from periodicals, chapter vignettes featuring famous people, short boxes containing insights/suggestions, and chapter-ending boxes containing advice from a Certified Financial Planner.

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