Could not connect to Amazon
Product Description
Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World (9780749465629): Nick Burcher: Books. Paid, Owned, Earned is an indispensable source of knowledge for anyone involved in the front line of marketing in the digital age. It covers all aspects of consumer engagement in an accessible and thought-provoking style. - John Taylor, Chairman, ZenithOptimedia WorldwidePaid, Owned, Earned should be required reading for anyone who works in media and marketing. This isn't just the future but the present. If you're not sure why your career hasn't taken off or why your products aren't selling it may be because you don't understand the concepts so thoughtfully articulated in this book. -Shiv Singh, Global Head of Digital, PepsiCo Beverages and author of Social Media Marketing for DummiesPaid, Owned, Earned is essential to understanding the new marketing landscape.In this book Nick Burcher not only explains how everything from search to social to TV is inter-connected, but tells you how to succeed. Ignore this book at your peril! - Mike Moran, Chief Strategist at Converseon and author of Do It Wrong Quickly and co-author of Search Engine Marketing, IncIn a fragmented media landscape that is in constant change it is difficult for advertisers to get an understanding of the underlining dynamic and constantly changing concepts. Nick clearly understands both the theory and the practical implications and this book will help advertisers to enter the stage better dressed and more qualified. -Rene Rechtman, Head of AOL EMEA / CEO goviralPaid, owned, earned is the most misunderstood phenomenon of the social media revolution. This book is the first grown-up work that seeks to understand and explain the connection between the different elements without a biased view from one side of the triangle. -Greg Grimmer, Founder, Hurrell Moseley Dawson & Grimmer
Shipping Weight: 2 pounds
|
(
) 
