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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business (9781935953289): Stephanie Chandler: Books. Here is the Table of Contents from Own Your Niche: Introduction: Removing the Hype from Internet Marketing Chapter One: Why Niches Rule Choosing a Niche How to Identify Your Niche Focus Research Your Niche Making the Decision to Shift Your Focus Develop Your Niche Identity Entrepreneur Interview: Anita Campbell, Small Biz Trends Chapter Two: Establish Your Authority in Your Field How Authority Works How to Claim Your Authority It All Begins with Great Content Types of Content You Can Create Entrepreneur Interview: Karl Palachuk, Small Biz Thoughts Chapter Three: Build Your Audience and Engage Community General Networking vs. Community Networking Community Marketing Methods Strategic Referrals Entrepreneur Interview: Melinda Emerson, Small Biz Lady Chapter Four: Turn Your Website into a Client Conversion Machine How to Write Great Website Copy E-Commerce Implementation Converting Site Visitors into Buyers Entrepreneur Interview: Kathleen Reale, Be Free for Me Chapter Five: Increase Website Traffic SEO Basics Incorporating Photos and Video Improving Linkability Other Important SEO Strategies Entrepreneur Interview: John Paul Aguiar, Money Dummy Blog Chapter Six: Blogs Rule How a Blog Benefits Your Business Developing Blog Content Blog Promotion Strategies RSS Feeds Entrepreneur Interview: Shasta Nelson, Girlfriend Circles Chapter Seven: Social Media Simplified How Social Media Can Benefit Your Business What to Share on Social Media Facebook Basics Twitter Basics LinkedIn Basics Google Plus Social Media Time Management Entrepreneur Interview: Neal Schaffer, Windmills Marketing Chapter Eight: Content Marketing Tactics Social Bookmarking Promote with Video Podcasts and Audio Recordings Teleseminars and Webinars Article Marketing Information Products Presentations Tracking Content with Google Alerts Entrepreneur Interview: Denise O'Berry, The Small Business Edge Chapter Nine: Hype-Free Internet Marketing In
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