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Product Description
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century (9780142001905): Scott Bedbury, Stephen Fenichell: Books. I don''t think there is anyone in the world who knows more about brands than Scott Bedbury—there is certainly no one who can tell his story and make his points with such insight and wit. A New Brand World gives you the inside story of Nike, Starbucks and other top brands with sharp commentary and analysis. This is a highly entertaining read, but one with many valuable lessons about how to build and manage strong brands. Inspiring and informative, it will make you a better marketer. It got the left side of my brain buzzing, the left side humming, and my brand mojo working! —Kevin Lane Miller, E.B. Osborn Professor of Marketing, Amos Tuck School of Business This is an ''anthology'' of great branding stories that is as entertaining as it is informative. —Business Book Review [Bedbury is] perhaps the greatest brand maven of our time. —Tom Peters
Shipping Weight: 2 pounds
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