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The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible (9781889102078): Tom Ahern: Books. Even if you think you know everything there is to know about writing newsletters, read this book. You'll be amazed. -- Mal Warwick, Author of Raising $1,000 Gifts by MailIf your organization publishes a newsletter, you must read this book. The section on headlines is alone worth the price. -- Jerold Panas, Author of Asking and Mega GiftsTom Ahern has written a wonderful resource that will help non-profits to better communicate with their donors. --Harvey McKinnon, Author of Hidden Gold

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