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Product Description
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn (9781463685805): Neal Schaffer: Books. The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn. - Jon Ferrara, founder and CEO of the social CRM platform NimbleNeal Schaffer is an important voice in the social business movement today. His deep understanding of how LinkedIn operates as a business tool is invaluable. - Beverly Macy, CEO, Gravity Summit and coauthor of The Power of Realtime Social Media MarketingFor the vast majority of sales & business development professionals out there, LinkedIn is a largely untapped resource... Neal Schaffer props up the ladder and hands you the bucket.... Read it, learn it, and start driving business through LinkedIn! - Jason Falls, SocialMediaExplorer.com, coauthor of No Bullshit Social MediaNeal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem! - Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get CustomersSchaffer's second book is a friendly, yet detailed, tutorial peppered with gems of insight into LinkedIn functionality and etiquette....everything managers and staffers need to start, plan and execute a sales and marketing strategy using LinkedIn. - Kirkus Discoveries
Shipping Weight: 2 pounds
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