Could not connect to Amazon
Product Description
Marketing Strategy (9780538467384): O. C. Ferrell, Michael Hartline: Books. The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan. 3/4Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands
Shipping Weight: 2 pounds
|
(
) 
