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Product Description
Marketing for Scientists: How to Shine in Tough Times (9781597269940): Marc J. Kuchner: Books. “What do you get when you cross a country music songwriter with an astrophysicist? A comprehensive tool kit for scientists who want to learn how to land their next grant, project, or job. Kuchner shows how marketing can be used to build relationships to advance your career and effectively promote science to the public. Chock full of stories and real-world examples, this engaging book will help you do both, whether you are a veteran science communicator or just learning the ropes.” (Heidi B. Hammel Executive Vice President, AURA, and recipient of the Carl Sagan Medal )“All too often, the scientist is oblivious to all that’s obvious to the marketing professional. Kuchner’s book on this very subject, the first of its kind, arrives at a time when the intersection between the research frontier and the public’s access to it is most in need of repair.” (Neil deGrasse Tyson Astrophysicist, American Museum of Natural History )
Shipping Weight: 2 pounds
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