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Product Description
Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition (9780809328840): Mr. Robert Marich: Books. Marketing to Moviegoers provides a cogent and extremely pragmatic discussion of studio marketing practices.—Denise Mann, UCLA Producers ProgramThis is an excellently written, deeply researched manual that every filmmaker should read. Robert Marich knows his subject matter and he knows how to drill down deep.—Tim Adler, author of The Producers: Money, Movies and Who Really Calls the Shots A great book, a must-read for all ambitious filmmakersBruno Chatelin, filmfestivals.com
Shipping Weight: 2 pounds
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