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Product Description
Marketing Channels (7th Edition) (9780131913462): Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary: Books. I think the author's writing style is very readable, understandable, and it is the appropriate level for my students. — Northern Arizona University reviewer [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging. — Southern Illinois University reviewerI found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos. — Quinnipiac University reviewerStrength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market. — Indiana State University reviewer
Shipping Weight: 2 pounds
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