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Making Common Sense Common Practice, Third Edition: Models for Manufacturing Excellence (9780750678216): Ron Moore: Books. This book is now in its third edition and so clearly its author is doing something right . There are good reasons why it is doing so well. First, it is written in a good, no-nonsense, trade-style, which will undoubtedly appeal to practicing managers - thus it is written in a 'how to' style - for example, there is a section on Steps to Manufacturing Excellence. Second as well as being written in an engaging manner for practicing managers it alludes to a sufficient range of academic material to please academics who might also be interested in manufacturing. Third, it is timely because it is written at a time of crisis for many countries in terms of the demise of their manufacturing bases.The book is written in an interesting style, combining in-depth insights where necessary and more succinct, bullet-style approaches, where appropriate.Ron Moore has used life-like (though not real) cases as a core theme that runs through each of the chapters and this device works well. It brings cohesion and integration to the range of topic areas.- Steve Brown, School of Business and Economics, University of Exeter, UK, April 2006

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