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Product Description
Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success (9780767904926): Robin Fisher Roffer: Books. A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal mission statement in this up-to-the minute career strategy guide. Branding for people is about finding your 'big idea,' the core you, and putting it out in the universe to fulfill itself, she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional brand name is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as dig deep to unearth who you are; go after your target audience with a vengeance; and recruit a squad of brand cheerleaders), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a woman's goal is to scale the corporate ladder or to launch her own business, Roffer's lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy (never play the victim in business) and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2) Copyright 2000 Reed Business Information, Inc.
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