International Marketing (9780324317022): Michael R. Czinkota, Ilkka A. Ronkainen: Books. âThe size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.â?The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning. This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.