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Product Description
Inspired: How To Create Products Customers Love (9780981690407): Marty Cagan: Books. At eBay, of all of the leaders in the past decade, Marty had the most significant and lasting impact on how we create products. - Frerk-Malte Feller, Managing Director, eBay Germany When it comes to creating inspiring products, Marty Cagan knows his stuff. - Pete Deemer, Former Chief Product Officer, Yahoo! and CEO of GoodAgile Marty balances key product management principles, great new techniques, and examples that bring them all home. - Jim Denney, VP Product Management, TiVo Marty is not only a seasoned expert on all aspects of the often ambiguous discipline of product management, his book also provides inspiration, tools and techniques, and really practical help. - Judy Gibbons, Accel Partners This is a must read if you have any hope of building a company based on great products. - Chuck Geiger, Former CTO, PayPal, Travelocity and Ask.com It doesn't matter how good your engineering team is if they aren t building the right products, and no one is better than Marty at helping teams discover the right products. - Marty Abbott, Former CTO, eBay and Partner, AKF Consulting --Back Cover
Shipping Weight: 2 pounds
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