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How to Say It: Business to Business Selling: Power Words and Strategies from the Worlds Top Sales Experts (9780735204584): Geoffrey James: Books. Geoffrey James is the primary sales training writer for Selling Power magazine, and since 2007, he has authored Sales Machine on CBS Interactive's BNET website, a sales-oriented blog that has won prestigious awards from the Society of American Business Editors and Writers and the American Society of Business Publication Editors.

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