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Product Description
How Brands Grow: What Marketers Dont Know (9780195573565): Byron Sharp: Books. How Brands Grow is a wonderful stimulant, a fascinating corrective to our tendency to follow fashion and let received wisdom go unchallenged.--MarketingWeekHighly practical...includes many groundbreaking ideas.--CHOICEMarketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.--Joseph Tripodi, The Coca-Cola Company, Atlanta USAUntil every marketer applies these learnings, there will be a competitive advantage for those who do.--Mitch Barnes, The Nielsen CompanyA scientific journey that reveals and explains with great rigour the Laws of Growth.--Bruce McColl, Mars IncorporatedThis book puts marketing's myth-makers, of which there are many, in their proper place.--Thomas Bayne, MountainView Learning, London.A truly thought-provoking book.--Timothy Keiningham, IPSOS Loyalty
Shipping Weight: 2 pounds
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