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Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) (9780470165577): Joshua M. Birkholz: Books. ….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy and that's what the book delivers. (CharityChannel.com, June 6, 2008)

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