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Fashion Marketing: Theory, Principles & Practice (9781563677380): Marianne C. Bickle: Books. Marianne Bickle, PhD, ACRA, ITAA, is Director of the Center for Retailing at the University of South Carolina. The Center provides both local and international projects and research on industry competiveness. She is also a weekly blogger for the Forbes website and has published and presented in excess of 90 peer-refereed papers in relation to retailing, clothing and textiles. Bickle is a long time member of the International Textile and Apparel Association (ITAA) and the American Collegiate Retailing Association (ACRA). She holds a PhD in Family Ecology, and a master's degree in clothing and textiles, and a BS in Retailing of Clothing and Textiles from Michigan State University.

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