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Product Description
Facebook Marketing For Dummies (9781118107409): John Haydon, Paul Dunay, Richard Krueger: Books. Face it — your business, brand, or organization can benefit from Facebook marketing!Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!Catch your customers — define your target market and learn more about your customers by having conversations with themPrepare your Page — discover what goes into a great business or organization Page and how to get startedGet noticed — learn to create content that your fans can use, and keep it comingBuild your base — engage your fans with contests, promotions, and webinarsMeasure your success — use Facebook Insights to learn more about your fans and analyze data with third-party toolsAdd ads — promote your business or cause with Facebook advertising and measure resultsGo Places — see how Facebook Places can promote a brick-and-mortar businessPlug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friendsOpen the book and find:What a Facebook marketing plan can do for youApps you can add to your PageWhat psychographic variables are and how to use themHow to build a content strategyThe difference between liking a Page and liking contentWays to promote your business with GroupsTips on using Facebook adsTen Facebook business etiquette tipsLearn to:Create, administer, and customize your PageBuild your fan baseIntegrate Facebook with other marketing plans and measure resultsPromote your Page using events, contests, and polls
Shipping Weight: 2 pounds
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