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Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits (9781605500386): Lisa Ford, David McNair, William Perry, Tony Hsieh: Books. Lisa Ford (Atlanta, GA) is a customer service expert and speaker with more than twenty years of experience helping organizations win customers and keep them loyal. She is the author of many books, videos, and the bestselling training series, How to Give Exceptional Customer Service. David McNair (Charleston, SC) is a speaker, author, and consultant on employee and customer focus. With more than thirty years of experience, he began his work with AT&T before transitioning to a career in healthcare administration. In 1999, he founded the McNair Group, a performance enhancement firm based in Charleston, SC. Bill Perry (Charleston, SC) is a consultant, writer, and college professor at The Citadel. A former U.S. Navy captain and later journalist, he was CEO of a nonprofit organization promoting customer service excellence in the community. He is president of the Charleston Center for High Performance Organizations.

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