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Product Description
Essentials of Marketing (9780538478342): Charles W. Lamb, Joe F. Hair, Carl McDaniel: Books. A brilliant idea! What is even more exciting is the national competition for the Marketing Plan and the flexibility of assigning it as a comprehensive case. I am glad that a new case will be available each semester!![Chapter 20 on Database Marketing] is one of the majore strengths of this text compared to the competition.Very good package. I especially like the E-Marketing Planning Worksheet, review quizzes, and the PowerPoint presentation. (Good thought in giving the students the full PPP.) (sic)The test bank is exactly what I prefer. You provide a good mixture of questions in regard to straight definitions vs. application questions, and diversity in True/False, Multiple Choice, and Short Answer. Your test bank is one of the better collections of questions I have seen in a while.
Shipping Weight: 2 pounds
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