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Product Description
Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures (Third Edition) (9788763000932): Richard R. Gesteland: Books. Cross-Cultural Business Behavior is an outstanding resource that every businessperson involved in global activities should read. -- Linda M. Gorchels, Director, Executive Marketing Seminars, School of Business, University of Wisconsin-MadisonThis is an excellent book providing a solid base to the businessman who interacts with different countries and cultures. -- Dieter Gollnick, Manager Cross Cultural Competence, Executive Management Development, DaimlerChrysler AGThis is one of the best guide books for managers working in a global cross-cultural environment. -- Tony Fang, Ph.D, Assistant Professor of International Business, Director, Sweden Asia Business Education Center, Stockholm University
Shipping Weight: 2 pounds
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