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Product Description
CRM In Real Time: Empowering Customer Relationships (9780910965804): Barton J. Goldenberg: Books. Barton Goldenberg is an inspirational speaker, consultant and author. He has great clarity of thought which comes through his writing. His insights in CRM come from his outstanding talent plus experience with clients over the years and his own personal encounters as a customer. The disciplines, principles and guidelines you read about will tell you some things you might already know but forgot. However, this is an original book Barton leads you to issues and critical factors which will surprise you. His foresight will warn you of the pitfalls when implementing CRM and the Real Time Enterprise. He will show you the art of the possible and warn you that you should not try to boil the ocean. This book goes beyond the immediate CRM it can be applied to wider enterprise application implementations. A must have reference book which is truly independent - it contains pages of highly valuable consultancy advise you won't find anywhere else. -- Mike Dymott, Xansa, May 15, 2008CRM In Real Time gets to the heart of what a successful CRM implementation is all about--people, process, and technology--and makes the powerful case for doing CRM in real time. You can save hundreds of hours and thousands of dollars by reading this book before taking on a CRM initiative -- Bob McLaughlin, Senior VP (retired), McGraw-HillCRM in Real Time is a must for any company, nonprofit, or government agency that wants to ensure the success of its CRM initiative -- Terry Delongchamp, CIO/Director IT Systems, Sigma Financial CorporationCRM in Real Time provides an insightful look into the CRM industry by someone that has been there and done that. Mr. Goldenberg's vast knowledge and years of experience really shine through and there is much to be gained by everyone involved with a CRM project -- Amy Merkley, Project Director, Handysoft Global Corp. The author's ability to tie together two decades of providing tried-and true CRM guidance with his analysis of CRM in a future digital world makes this book an invaluable read. -- Dr. Richard Feinberg, Director, Center for Customer Driven Quality, Purdue UniversityVital real-time business advice for the customer-centric organization -- Stan Davis, co-author The Art of Business and Blur
Shipping Weight: 2 pounds
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