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Product Description
Creating Blockbusters!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books (9781455615292): Gene Del Vecchio: Books. Creating Blockbusters! is a blockbuster in itself...useful to creators not only of films, books, games, and toys, but of any story, of any size, in any format...substantial, fresh insight into the nature of narrative. -Richard Walter, Screenwriting Chairman, UCLAA must read for anyone who has wondered why some entertainment achieves blockbuster status while others fall short...challenges conventional wisdom and cracks the code on how to create and market hit entertainment for TV, movies, videogames and books. - Sandy Wax, President of Sprout...outlines clear, succinct principles backed by tons of research and great storytelling about the science and art of creating blockbuster, franchise-type movies for kids of all ages. - Danny Kaye, EVP, Research and Technology Strategy at 20th Century FoxCreating Blockbusters! synthesizes the commonalities of breakout success among the very top tier of entertainment properties for the last two generations...this coherent study has never been more valuable. - Ken Goldstein, CEO Emeritus, SHOP.COM, formerly EVP of Disney Online & Executive Publisher of Brøderbund Software
Shipping Weight: 2 pounds
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