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Contextual Pricing: The Death of List Price and the New Market Reality (9780071772464): Robert Docters, Michael Barzelay, John G. Hanson, Cecilia Nguyen: Books. Robert Docters is the managing partner for Abbey Road, LLC, a consulting firm specializing in pricing strategy. He previously served as a senior vice president of strategy and pricing at LexisNexis, and before that was an SVP at Ernst & Young. John Hanson is a partner at Accenture, where he leads the North American Pricing and Profit Optimization strategy practice. Cecilia Nguyen is a senior manager with Accenture’s Pricing and Profit Optimization strategy practice. Michael Barzelay holds the London School of Economics’ first professorial chair in public management. He codirects the Department of Management’s new MsC Public Management and Governance, and serves as the founding executive director of the Center for Transformation and Strategic Initiatives, a Washington, D.C.-based nonprofit.
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