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Content Strategy for the Web, 2nd Edition (9780321808301): Kristina Halvorson, Melissa Rach: Books. In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy. --Jeffrey Zeldman, author, Designing With Web StandardsKristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline. --James Mathewson, Search Strategy and Expertise Lead, IBMContent Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction. --Louis Rosenfeld, author of Information Architecture for the World Wide Web This book is the most important thing to happen to user experience design in years. --Peter Morville, author, Information Architecture for the World Wide Web and Ambient FindabilityContent Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere. --Ann Handley, CMO, MarketingProfs.com and author, Content Rules“This is the go-to handbook for creating an effective content strategy. The Post-itŪ notes and dog-eared pages in my copy are evidenceof that!” — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”– Lucie Hyde, Director of Content, eBay Europe

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