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Buy It, Rent It, Profit!: Make Money as a Landlord in ANY Real Estate Market (9781416589846): Bryan M Chavis: Books. Chavis lays out the path to making money on multifamily properties in good times and in bad. He addresses the matter analytically, almost scientifically, with a fact-based approach to all parts of the transaction, from the SEOTA (Strategic Evaluation of a Target Area) method to how to amass an empire. Nothing is built on gut or instinct; in fact, he’s got a form or process that will help solve all issues and challenges—and gladly he shares his experiences. Got a deadbeat tenant? You’ll get more cooperation by sending a nice, understanding note than by threats. How about jumping on the foreclosure wagon? Educate yourself first—and look for realistic sales comps and accurate operating expenses. When screening potential residents during open houses, ensure there’s always a fresh pot of coffee—and cookies. Everything you ever wanted to know is either embedded in his logical presentation or incorporated in the appendixes (SEOTA and due-diligence forms). --Barbara Jacobs

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