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Business Communication: Polishing Your Professional Presence (9780136078074): Barbara G. Shwom, Lisa Gueldenzoph Snyder: Books. “Shwom/Snyder offers believable and engaging examples and scenarios our students can grasp immediately.”  -Casey Hawley, GEORGIA STATE UNIVERSITY “I love when the authors show an effective and ineffective example side by side. This provides opportunities for students to analyze and internalize.”  -Lisa Murray, UNIVERSITY OF TENNESSEE, KNOXVILLE “The way these three things [technology, culture, and ethics boxes] are incorporated would make me more likely to adopt this book. Business ethics is taught as an elective in our school but many students don’t take it. Infusing it into all classes is a much better way to handle it. The same goes for technology issues– explaining them in relation to the course content makes it easier for students to understand the importance of remaining current in technology to make themselves more marketable.” -Joyce Ezrow, ANNE ARUNDEL COMMUNITY COLLEGE“The questions and exercisesare certainly more numerous and superior overall to the exercises in most business communication textbooks that I’ve seen. Most of the textbooks I’ve viewed focus solely on business situations, which is fine if your class has had a lot of business experience. But students with little experience will relate better to some of these exercises.”      -Susan Peterson, SCOTTSDALE COMMUNITY COLLEGE“The ACE communication model is effective and memorable. I like the acronym. It has positive symbolic significance. The three stages (Analyzing, Composing, Evaluating) make sense. The authors’ coverage of purpose and desired outcome [in Chapter 3] is excellent.  The section on getting the writing process started is excellent.”     -Jan Costello, GEORGIA STATE UNIVERSITY

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