Loading
Books > Business & Investing > Management & Leadership > Management

               godrules_net (19926Feedback is 10,000 to 24,999) 98% Member has an eBay Store about me






PrintPlace.com Online Full Color Printing


 Blue Ocean Strategy Could not connect to Amazon
Front




Rank:
Manufacturer:
4.1 out of 5 stars


New:
Used:
Retail:
Model:
ASIN:

(everyday Super Saver Pricing)
In Stock.


Customers who Bought This Also Liked

Could not connect to Amazon

Product Description

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (9781591396192): W. Chan Kim, Renee Mauborgne: Books. Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike red oceans, which are well explored and crowded with competitors, blue oceans represent untapped market space and the opportunity for highly profitable growth. The only reason more big companies don't set sail for them, they suggest, is that the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to value innovation that focuses on utility, price, and cost positions, to create and capture new demand and to focus on the big picture, not the numbers. And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Shipping Weight: 2 pounds



Technical Details



Find Related Items





30 Day Return Policy - Company Info - Affiliate Disclosure Statement - FAQ - Privacy Policy - Over 20,000 Customer Feedback

© Copyright 2002-2011 Optasia Electronics, Inc. All rights reserved.